Breaking free

It’s no coincidence that around the same time social media was introduced, cases of childhood anxiety and depression went up around the world. Kids today spend more time in virtual playgrounds than on actual playgrounds; where bullies can cause lifelong psychological damage.

But there is a timeless savior with silver strings that has the power to help our kids break free from this new reality. A guitar.

“That was the main idea behind the writing for this poster campaign. To see the guitar from a different perspective. It’s much more than an instrument. It’s a tangible skill, release, outlet, therapist and a source of pride all wrapped into one. The guitar is an answer for many of the problems kids are facing today.”

— Charlie Tournat, Creative Director, Preston Spire