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Matt’s Hard Rock
Shirt-a-Thon 2024

Hey there, good people! My name is Matt Houchin, and I am currently doing something no one on Earth has ever done before (that I know of), all in the name of charity.  

The Challenge:

I am wearing a Hard Rock Cafe shirt. Every. Single. Day. Of 2024.  Can you believe it?  I just realized it’s a leap year too, so that makes all this one day crazier, baby.

The Cause: Free Guitars 4 Kids. They are an amazing non-profit that’s changing lives through the gift of music.  And we all know music can change the world.  So really, we’re changing lives AND the world here.  Not too shabby.


Join the Band:

I’m inviting all of you to be a part of this sure-to-be legendary journey!

Here’s how:

1. Donate: Big or small, your contribution helps put a guitar in a child’s hands, along with lessons and mentorship via  FG4K’s partner organizations across the country.  Click here to donate!

2. Spread the Gospel of Matt: Tell everyone about the very normal man who is wearing only Hard Rock Cafe shirts for an entire (leap) year: your grandma, your dog, that one guy on the bus, Tiffani Amber Thiessen (especially her, please) — spare no one!

3. Wear it Loud, Wear it Proud: Break out your own Hard Rock Cafe shirt(s) and join me in this fashion statement of fashion statements.

4.Stay Tuned: Make sure to follow my incredible voyage all year long, as I share all my Hard Rock Cafe shirt-wearing adventures and the impact we’re making together: #MattRocksShirts 🎸🌍